Guiding Principles

7 Principles that guide our decisions

CenturyLink is guided by its Unifying Principles, which are at the core of everything we do:
Fairness – The Golden Rule
We will strive to:
Exercise fairness in all dealings with customers.
Treat business associates fairly in all transactions.
Compensate and promote employees in an equitable manner.
Be fair in efforts to meet and exceed the expectations of our shareholders.
Treat others as we would like to be treated.

Honesty and Integrity
We will:
Be truthful in all dealings with customers, employees, shareholders, business associates and the general public.
Strive to conduct ourselves in a manner that will merit the respect of customers, employees, shareholders, business associates and the general public.

Commitment to Excellence
We will strive to:
Provide high-quality services and products in an efficient manner.
Deliver the best possible customer experience.
Provide favorable long-term value to our shareholders.

Positive Attitude
We will strive to:
Emphasize the positive in all dealings with customers, employees, shareholders, business associates and the general public.
Approach every task in a positive manner with energy and enthusiasm.

Respect
We will strive to:
Maintain genuine concern for fellow employees, customers, shareholders and business associates.
Recognize and respect each employee, each customer, each shareholder and each business associate as an individual.

Faith
We will strive to:
Maintain confidence in our abilities as individuals to fulfill our assigned responsibilities.
Trust in the capabilities of our company leaders and fellow employees.
Have confidence that the strength of our combined, collaborative efforts will lead us to fulfill our company mission.

Perseverance
We will strive to:
Continue to work toward our mission, goals and objectives in spite of obstacles and in a manner consistent with our Unifying Principles.